My name is <my name> and if you give me 15 minutes, I can share how our unique DNA Digital program allows you to reach a group of pre-identified people who fit your specific target, not just people in an age bracket. Not only does our program reach prospected customers that are pre-qualified, our algorithm also knows where to engage those people best online, so it will adjust to serving ads to you on your preferred platforms and channels. Our program covers all digital platforms, like email, video, social, and so on, but reduces waste by sending your ads only to the right pre-identified individuals. And because we can follow their digital activity, we’ll send ads to them specifically where we know they’ll see them. To each targeted person, it’ll look like you spent a million dollars to reach them when in reality, you’re just being more efficient with your marketing dollars – that’s working smarter, not harder. I’d love to learn more about your particular objectives, but assuming one of them is growing your business, the opportunities are endless. I’d love to come show you how we can put this new technology to work for you. 

We’ve been using our C-Suite products for some time and they’re doing an awesome job for you. I want to show you a new type of digital advertising campaign that we just developed that works really well with what you already have. But with this new technology, we can actually target pre-identified people – as in you, <client name>, by name, if you fit the criteria – not just everyone who lives in a particular zip code. And we know this BEFORE we send out our ads so we’re sure we’re reaching our target. Can we meet so we can review how this would work with our current plan?

We’re doing great things on the radio, but I wanted to come in and talk to you about a new technology we have that will make your radio campaign perform even better. We can now reduce waste and target pre-identified people who fit your target – as in you, <client name>, if you fit the criteria – not just people in an age bracket – and serve YOU ads. Our algorithm also knows where you engage best online, so it will adjust to serving ads to you on your preferred platforms and channels. Creepy? Perhaps. Effective? No doubt. Can I come talk to you further about how to best put this to work for you?  

So, what’s the difference, really? 

Rather than guessing at anonymous audiences, we’re targeting people so precisely that we even know their names. I’d love to show you in person and it wouldn’t take long to show you the clear differences. In summary, while there’s certainly merit to more traditional digital marketing campaigns where we could, for example, send an email to everyone who lives in your neighborhood, or we could send a display ad to you while you were at a particular event,  but, our DNA Digital database — that covers 80% of the US population — has over 350 data points on each person. So we could also know what kind of car you drive, what you recently purchased, or if you have a dog or cat – just to name a few details. And, we know the unique IDs for each and every one of your devices, so if you were in our target, we could follow you, <client name>, not just “unknown person who lives in this zip code.” And we know this BEFORE we send out our ads so we’re sure we’re reaching our target. Our algorithm also knows where you engage best online, so it will adjust to serving ads to you on your preferred platforms and channels. Creepy? Perhaps. Effective? No doubt. And, because we’re following you, we’ll know when you became a customer because of our campaign. Can I come talk to you further about how to best put this to work for you?  

How will I know it works? 

I’d love to come show you more details in-person but in short – the beauty of DNA Digital is we know exactly who we’re reaching so we’ll know exactly when they’ve converted. It’s fully transparent – we can demonstrate ROI through actual tracked conversions (both online and in-store). It’s pretty revolutionary. Can I come show you how to make it work for you? 

Is it much more expensive than standard digital advertising? 

We can review pricing when I see you, but it’s actually much more efficient than standard digital advertising because we can be a lot more efficient in the media we’re utilizing by only reaching the right people who we know already match your targeting parameters.

Research shows 80% of calls go to voicemail. Be prepared with your message! Practice your script as many times as you need to so you don’t sound scripted. 

Sample Voicemail script: 

Hi <client name>, this is <my name> from Cumulus Media <or your specific radio station> and if you used our unique digital DNA Digital program to target me, you’d know that and a whole lot more about me. We use our massive database to target your prospects so precisely, we even know their names. We can follow those people everywhere they go digitally and can ultimately track them purchasing your product/service. Imagine the possibilities! Would love to work together to create an effective and cost efficient marketing campaign for <client’s company>. 

Once again, my name is <my name> calling from Cumulus Media < or your specific radio station>. Call me at XXX-XXX-XXXX ….that’s XXX-XXX-XXXX.

Feel free to come up with your own, but have one!    

Research shows subject lines with three to four words get more responses than shorter and longer ones. Be brief in your email – the more you write, the less likely you are to get a response. Try some variations and see what gets you the most responses. 

Sample subject lines:

• Can your digital marketing do this?
• This may be creepy, but…
• But how do you know it works?

Sample e-mail script: 

Dear <client’s name>,

Up to one-third of all traditional digital ad campaigns suffer from fraud, adbots, and mistargeting. We set out to offer something different at CUMULUS MEDIA. Now, rather than guessing who to send your ads to (based on generalizations), our new DNA Digital campaign has the ability to target your prospects so precisely that we even know their names (and a lot more about them). We’ve reduced the waste by sending your ads only to the right pre-identified individuals. And because we can follow their digital activity, we’ll send ads to them specifically where we know they’ll see them – across all the digital platforms, including email, social, and video, to name a few. We can even track these people right to the point of them becoming visitors, leads, and/or purchasers at <company name>. 

I’d love to have the opportunity to walk you through how this magic happens. 

Please let me know when you’re available so we can meet and review the endless opportunities. 

< Your name >

< Contact information >